Experienced Business Consultant in Ann Arbor, MI
Stay ahead of your competitors with Bob Lutz's expertise at Lutz Communications. As a renowned business consultant in Ann Arbor, MI, he has extensive experience providing creative insights that could accelerate your career and foster company growth. Over the years, Bob has leveraged his extensive leadership experience to assist corporate executives in developing their businesses and advancing their careers.
Additionally, he has spent many years in the automotive industry, including a significant executive role at General Motors. Now, Bob conducts leadership seminars, writes insightful books on leadership, and offers expert consulting services nationwide.
Maximize your professional potential by trusting Bob’s guidance. During your business strategy consultation, he will share the strategies that helped him succeed and show you how to achieve similar success.
Applicable for All Industries
Although Bob’s career started in automotive executive consulting, the knowledge and skills he has acquired have broad applications across various industries. He helps other leaders gain a comprehensive understanding of their operations, enabling them to guide their company toward success. Take note of the insights shared in his books, engaging seminars, and consulting services to achieve unparalleled success and meet your goals. As a seasoned motivational speaker, Bob ensures that his presentations are engaging and relatable, allowing attendees to appreciate and retain his message.
Whether you need a skilled business consultant or an experienced leadership lecturer, Bob and his team can assist you today.
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Get the new book, Icons and Idiots: Straight Talk on Leadership, June 4th, 2013
"Most successful leaders are mentally and emotionally askew...
It’s precisely because they are impatient, stubborn, opinionated,
unsatisfied, and domineering that they are successful.”
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Best Seller
Car Guys vs. Bean Counters: The Battle for the Soul of American Business.
NYTimes extended best seller list since publication in June; 3rd best-selling business book. No. 5 on the WSJ list and being translated into most major languages!
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"Rev" up your thinking and get insider access to the "secret laws" of business success!
Thoughtful and controversial, you will walk away with new ideas about the business model and how to achieve business success. Revised and updated, Guts is positive, insightful, and thought provoking.
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Background
When Bob joined General Motors in the early 1960s, leaders understood that capturing the public's interest with imaginative automotive designs and high standards of craftsmanship would ultimately lead to profit. The company thrived thanks to its fearless, innovative leadership and enduring brands such as Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet. However, the strategy changed when a focus on numbers took precedence, allowing bean counters to take control. To make this shift more successful, they rehired Bob for automotive executive consulting in 2001.
He successfully challenged this spreadsheet mentality by concentrating on the types of vehicles that people actually wanted: innovatively designed automobiles and trucks. Bob's expertise played a crucial role in helping General Motors emerge from bankruptcy and regain its strength.
Along with engaging anecdotes, he offers valuable business advice. He says:
“This applies to any business. Shoemakers should be run by shoemakers, software firms by software professionals, and supermarkets by supermarket experts. They should certainly have the support and advice of their bean counters, but the final decisions should rest with those who are passionate about the customer experience. Passion and a commitment to excellence will always triumph over a computer-like, dispassionate, analysis-driven approach.”
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Past Speaking Engagements
Bob’s professional development seminars and engagements include the following:
- SAE, North American International Powertrain
- 242 Marine Corps Birthday Ball
- Canadian Military Institute
- Bloomfield Republican Women's Club
- UHY Manufacturing Outlook
- Ann Arbor Rotary Club
- Detroit PBS 2017 Dream Cruise Road Show
- Lecture for the Woodbridge Group
- Lecture for Lyondell/Basell Automotive Innovation
- Lecture Boston for FBN Holdings Plc
- Road & Track's 70th Anniversary
- Lecture with "Association of Washington Business"; Topic: Leadership; Location: The Davenport Hotel, Spokane, WA
- Lecture/Book Signing with "CU Direct"; Topic: Trends, Marketing, Innovation; Location: The Cosmopolitan
- Lecture/Book Signing for the Chrysler Management Club
- Keynote Speaker for the ACT Expo (Alternative Clean Transportation)
- Lecture for Metal Powder Industries Federation, "PM2014 World Congress"
- Lecture for the Detroit-Windsor Chapter of the American Foundry Society
- Lecture Retired Chrysler Group; Lecture & Book Signing
- Lecture for American Financial Services Association
- Lecture for Kettering University, ASME Speaker
- Motoman with George Notaras
- Speakers' Spotlight Annual Conference
- World 50 Revenue 50 New York, NY
- Siemens PLM Software
- Southern Auto Auction 65th Anniversary Dinner
- Eyes On Design Awards performance at the NAIAS
- Orange County Auto Dealers Association
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- TD Bank, TD Auto Finance
- Canadian Automobile Dealers Association
- American Fuel & Petrochemical Manufacturers
- 2013 SAE Congress
- CCC Information Services, Inc.
- Ann Arbor City Club
- Kerrytown BookFest 2013 Automotive Panel
- Lecture and book signing at the Knollwood Country Club
- Harvard Business School
- Massachusetts Institute of Technology
- University of Michigan
- University of California, Berkeley
- College of the Ozarks
- Automotive News World Congress
- North American Aftermarket Organization-Tenneco
- Oil & Gas Conference, Deloitte & Touche
- World Economic Forum
- Traverse City Management Briefing Seminars
- Marine Military Academy
- AARP National Convention
- Autotrader.com
- Lauder Global Forum
- Endeca Enterprise Summit
- OESA 2010 Outlook Conference
- Cornell University
- Swiss American Chamber of Commerce
- German American Chamber of Commerce
- Auto Shows: Detroit, Geneva, Frankfurt, Paris, New York, Chicago, & Los Angeles
- Automotive Press Clubs: Detroit, Los Angeles, New York, Washington, DC, & Chicago
- Chrysler Retiree Group
- The Washtenaw 100’s Annual Dinner
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